The lead product designer and I separately sketched a number of new designs that we then reviewed together for commonalities and differences. It was during this session that I proposed a different design for enrolled and unenrolled learners, which would later be included in this round of redesign.
I developed several different variations of the course metadata design, with two options based on breakpoints, taking into consideration available space and readability.
This mockup of the redesigned course page features the final metadata design we agreed on for its simplicity and efficiency.
This is the web app screen for users saved articles podcasts.
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This is the web app screen editing your saved lists.
This the final design of the updated product page launched in collaboration with the Codecademy Sales team and Skillsoft marketing team.
I developed a wireframe to communicate how a proposed design could streamline our new messaging and improve conversion rates.
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In partnership with Product Marketing, Marketing Design*, and Brand Marketing teams, this was the final design of the homepage we launched with our new brand campaign.
This is the final design we landed on, incorporating landing page learnings from previous tests and simplifying the form fields for contacts whom we had company data on.
I leveraged Notion, the company's primary tools for sharing internal information and aligning cross-functional departments, to create a central repository for all the information and content the Sales team required.
Notion was the closest to a company-wide project management tool all employees had access to and it's what the design team used to manage team updates, so I leveraged Notion Database to create a template all design team members easily use.
I analyzed sites from competitors that offered plans similar to our lower tier and new enterprise tier as well as two other B2B companies from different industries to expand learnings and possible inspiration.
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I grouped the strengths, weaknesses, opportunities, and threats from all the pages I analyzed, identified top themes across each area, and used these themes as guidelines for analyzing our own product page.
